Paul Bratcher

unfold:ai newsletter is produced by Paul Bratcher, Kate Shepherd and Matt Parry. Between them they bring 750,000 hours of experience delivering innovation and change in technology, brand, and retail across the UK. Paul Bratcher is an industry leader renowned for guiding digital transformation and implementing advanced technologies like AI. With a background blending creativity and innovation, Paul simplifies complex solutions to drive sustainable change. He empowers teams and encourages curiosity to unlock performance. Kate Shepherd is an expert in design thinking and digital innovation who has led award-winning design teams globally. Passionate about the intersection of design, consumer culture, and emerging trends, Kate is known for a "Design for Better" ethos. She shares her insights through speaking engagements, articles, and books. Matt Parry is a pragmatic visionary focused on commercially, ethically, and sustainably "designing for better." An early adopter of technologies enabling advancement, Matt has delivered transformative programs including ethical manufacturing blueprints. His goal is successful implementation for lasting positive impact. With their combined expertise at the intersection of strategy, transformation, and technology, Paul, Kate and Matt offer invaluable perspectives on unfolding the positive possibilities of AI in an empathetic and responsible way.